AntiStatics Architecture
VICUTU Concept Flagship Beijing, designed by AntiStatics Architecture, embodies the essence of the fashion brand through architectural exploration, and reinvention. The store, situated at the Shangde Center in Daxing District, Beijing, spans two floors with a total area of 1680 sqm, accommodating three brand lines: Gornia, VICUTU Blue Label, and VICUTU Red Label. Drawing from the ‘V’ shape of the VICUTU brand, the design integrates a flexible weaving system reminiscent of fabric craftsmanship.
The architectural facade mirrors the weaving process, symbolizing the transformation of fabric into garments. Aluminum sheets are meticulously bent and flexed into complex geometries, mimicking the intricacy of tailored clothing. This innovative approach reflects the brand’s dedication to craftsmanship and fabric properties.
The weaving system extends from the building’s base to its summit, intertwining with the glass curtain wall louvers. This symbolic representation signifies the brand’s growth and continuous evolution. Inside the store, the organic spatial language evokes natural elements like mountains, waterfalls, and deserts, fostering an immersive experience of renewal and transcendence.
CONTINUOUS CURVILINEAR FORMS SCULPT THE INTERIOR SPACE
Textured artistic cement walls create a sculptural environment, complemented by continuous curvilinear spaces inspired by flowing fabrics. Columns and beams merge seamlessly, guiding visitors through various display areas. The design team at AntiStatics Architecture adopts a woven diagrid language, incorporating it into pedestals, floor patterns, and interior facades, underscoring the brand’s commitment to innovation and artistic collaboration.
The VICUTU Concept Flagship showcases the brand’s designs and highlights the potential for cross-industry collaboration. With meticulous attention to detail and a focus on physical engagement, the space offers a respite from the digital realm, inviting visitors to immerse themselves in the artistry of fashion and architecture.
项目信息、地点:北京;面积:1680m²